Text messaging, which receives greater open and response rates than email, offers direct access to customers considering the growing use of mobile devices. Text marketing campaigns are becoming a very common and efficient means for companies to connect with clients and increase revenue. Creating effective text advertisements requires planning but the results are mind blowing.
Text Marketing Campaigns
Here are a few top tips and examples of effective text marketing strategies.
1) Focus on Keywords
The first step in any effective text marketing strategy is to determine the pertinent keywords and problem areas to target. For bargain hunters, phrases like “deals,” “coupons,” and “discounts” are appealing. Employing business jargon such as “limited edition” appeals to enthusiasts. Personalised messages such as “Welcome back [first name]” are enhanced by dynamic keywords. Look into target demographics to find attention-grabbing terms and phrases.
A sporting goods store, for instance, might use phrases like “fan gear,” “game day,” and “team colours” to reach out to supporters.
2) Value Proposition
Text campaigns that are effective convey the value to the receivers fast. Is it a special offer, a deal that will save you money, or useful information? For increased open rates, create a compelling value offer that is centred on the needs of the customer and deliver the message straight to their phones.
As part of their marketing, a restaurant might, for instance, send you a text voucher good for 20% off your subsequent visit.
3) Urgency and Scarcity
Instilling a sense of scarcity and urgency encourages quicker response. “Buy before midnight” and “24-hour flash sale” are two phrases that increase client conversion. Countdown timers increase enthusiasm and expectation. Announcements such as limited stock, a limited quantity of discount vouchers, or soon-to-end contests encourage quick answers.
An e-commerce site might, for instance, SMS users about a 50% off deal that ends in one hour on a selection of items.
4) Personilisation
Text campaigns with personalised components perform better because they help customers feel heard and understood. Add initial names, past purchases, behavior-based triggers (such as sequences that cause cart abandonment), and targeted demographic marketing. Another efficient personalisation technique is predictive text, which makes recommendations for products based on past purchases.
For Example, a clothes store might text their customer something like, “Jane, we noticed tops are your favourite item.” View our newest selection of sweaters!”
5) Creative Copy
Effective copywriting guarantees that marketing messages are read and taken seriously. Use useful terms instead of excessively salesy ones. Posting questions related to human emotions makes it easy for people to express themselves. The posts can be made interesting by adding humorous content.
6) Mobile Optimisation
Most people don’t check their emails very often, but almost everyone reads their text messages right away. That’s why it’s so important to make your mobile experience as easy and user-friendly as possible. Keep your calls to action (CTAs) short and sweet. People should be able to do what you want them to do with just a few taps. Make it easy for people to sign up for things and buy stuff on their phones. Make sure that the text messages are interactive. Let people order food or get information just by texting back.
For example, a coffee shop could allow customers to text their orders ahead of time for faster pickup.
7) Automation
Automated messages are a great way to connect with the customers. Automation can be used for messages like greetings or happy birthday to new customers or requests for giving a review or for reminder of abandoned shopping carts, etc.
For example, a local retailer could set up automated birthday coupon texts to their loyalty members.
8) Loyalty Programs
Text message loyalty programmes make people buy more often. When they sign up, they get free gifts, extra points, and special discounts. Tell them how many points they have and how many more they need to reach the next level. The customers will be more engaged if they get rewards when they reach certain goals.
For example, a frozen yogurt shop could text members who buy 5 yogurts, get 1 free.
9) Conducting Contests
Giveaways and competitions attract new members. Using text-to-win phrases, special codes on packaging, signing up for email lists, or posting on social media can all make entry simple. To maximise entries, remind participants of the importance and the deadline.
For example, a band could text fans to enter to win VIP concert tickets by submitting a photo of their tour shirt.
10) Appointment Reminders
Text messages used to remind appointments decrease no-shows, increasing business margins. When a reservation is made, send out automated confirmation emails. A few days and hours before the appointment, send a text reminder. Make text rescheduling possible for easy cancellations and rescheduling. After sessions, follow up to get testimonials and feedback and bring inactive clients back.
For example, A dentist office could remind patients “Your cleaning is tomorrow at 2pm. Reply CANCEL to reschedule.”
11) Conducting Surveys
Use text message surveys to get feedback from your customers. Short follow-up inquiries, such as: Were you happy with your order? To what extent would you suggest us to a friend? How can we make our service better? To increase response rates, limit survey questions to three to five and send them out 24 to 48 hours after the engagement. Incentivize participation and use feedback to make improvements.
For example, a home services company could text “How would you rate your experience with our plumbing services?”
12) Alerts and Notifications
Customers receive alerts about events, specials, new items, changes on services, and more. Expected experiences are confirmed by order and appointment confirmations. Notifications of shipment and delivery along with links for tracking provide valuable comfort. Service outage and safety recall warnings demonstrate your concern. Use shortcodes and keywords to make the signup process simple. Permit receivers to withdraw at any moment.
For example, a retailer could text customers when their online order ships saying, “Your order is on its way!
Conclusion
Text marketing campaigns are a versatile tool that organisations can use to engage customers in new and creative ways. When creating text message outreach, prioritise value, convenience, and originality to increase conversion rates and efficiently grow your subscriber base. To determine which text campaign types best fit your audience and brand, test and optimise a variety of approaches. To ensure consistent interactions and scale efforts, implement text automation through applications. These texting best practices will help you create engaging campaigns that your clients will enjoy.
